Lifecycle
Domain Backorder: How It Works and Why It Isn’t a Guarantee
A domain backorder is an order to catch a domain the moment it drops. How it works, what you pay for, and why placing one does not guarantee the name.
Blog
Expired domain guides
Practical guides on finding expired domains, vetting their history and authority, winning them at auction and bringing them back to life.
Auctions
Domain Auction Sites Compared: Where Expired Domains Sell
Domain auction sites compared: what GoDaddy Auctions, DropCatch, SnapNames, Sedo and others sell, how their auctions run and what to expect.
Auctions
How GoDaddy Auctions Work: A Buyer’s Walkthrough
How GoDaddy Auctions work for expired domains: membership, listing types, the expiry auction timeline, closeouts, payment and getting the domain.
History checks
How to Check Domain History: 6 Free Checks Before You Buy
How to check domain history before you buy: past content, owners, links, Google status and blacklists, with the free tool that answers each question.
History checks
Wayback Machine Domain History: How to Vet a Domain
How to use the Wayback Machine to read a domain’s history: the calendar view, which years to sample, the red flags to look for and what the archive misses.
History checks
Expired Domain Spam History: 9 Signs to Look For
How to spot expired domain spam history: nine traces that gambling, pharma and foreign-language spam leave in the archive and in the link profile.
History checks
How to Check If a Domain Is Penalized by Google
How to check if a domain is penalized by Google: the indirect signs you can read before buying and the definitive check once the domain is yours.
History checks
Domain Spam Score: What It Measures and What’s a Good One
What a domain spam score measures, what counts as a good one and why it is a hint rather than a verdict. Plus the real checks to run when it is high.
Metrics
What Is a Good Domain Rating? DR Explained for Buyers
What is a good domain rating? How Ahrefs DR is calculated, what it shows and hides when you evaluate an expired domain, and which values to aim for.
Metrics
Domain Rating vs Domain Authority: Which One to Trust
Domain rating vs domain authority: how Ahrefs DR and Moz DA differ, why they disagree on the same site and which one to trust for expired domains.
Metrics
Trust Flow vs Citation Flow: What the TF/CF Ratio Tells You
Trust flow vs citation flow: what Majestic’s two metrics measure, why the TF/CF ratio flags spam and what values to look for in an expired domain.
Metrics
Does Domain Age Matter for SEO? What Actually Counts
Does domain age matter for SEO? What Google has said, what age really stands for, and how to check the true age of a domain before you buy it.
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